When we're on the internet, we all have an opinion about everything. Clear and clean. And we want to express it. Paul Ford, an American journalist, argues that the philosophy of the Internet can be summed up in one question: "Why have not I consulted?". Humans, Ford writes, need to be consulted, involved and exercise their powers (and thus their power), and before any means of communication had failed to meet this need. The downside is that described by George Monbiot, The Guardian: "The discussions in which there are economic interests at stake tend to be more civilized than when it comes to issues where companies can gain or lose billions. For example, climate change, public health or evasion of taxes from industry. These discussions are often characterized by incredible levels of verbal abuse. " Monbiot has come to the conclusion that there are people, probably paid, and on the internet trying to sabotage all civil debate around topics deemed sensitive. To indicate this technique there is also a word, astroturf , named after a brand of artificial grass used in sports facilities. L ' astroturfing is the art of making sound natural and spontaneous consent (or dissent) about an idea or product.
Giovanni De Mauro
week [at] internazionale.it
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